Japanese Sushi and Washoku
to the World and to the Future
The mission of Washoku Inc. is to expand Japanese food and sushi to the world and to become a platform for corporations and cooking technicians who are standing at the forefront.
For Japan, the organization makes it possible for every Japanese to experience hand-pressing sushi at least once, and to really feel that sushi is “Japan’s soul food”. We will continue with our activities so that a gathering of friends and family where sushi made by family is served, and so that such handmade heartwarming sushi becomes ordinary, and so that sushi does become “Japan’s true soul food”.
Growing Needs of Sushi and Washoku
“Washoku” was registered as an Intangible Cultural Heritage of UNESCO in 2014, and Washoku, especially sushi, has increased in popularity not only in Japan, but overseas as well. It is expected that its popularity will increase in intensity towards the Olympic Games in 2020. In addition, awareness towards the safety of health is greatly expanding from developed countries to developing countries. However, even though there is a large market potential, there is a complete lack of human resources that can handle the appropriate product, meet hygiene standards, or have cooking and washoku technology. We will take responsibility for sushi and Washoku, which are the traditional culture of Japan, and for progressing in the development of human resources who can properly disseminate it in the correct manner.
Our strength is definitely the "Exit strategy." As a member of a group that already has offices overseas (six in the US, ten in China, five in South Korea and three in the Philippines), we offer overseas stages where people who have studied sushi knowledge and technology can work. In addition, it is not sufficient to simply have knowledge and technology to work overseas. Acquiring technology based on science and theory on “why it becomes so” and “why it is that way” are essential. Washoku Inc. breaks away from the “look and learn” method that has been used until now for technical guidance, and based on the experience gained at the actual store and employee training for over 25 years, will develop world-class “sushi, washoku technicians”. In addition, we will improve support of local knowledge and technology by opening overseas schools, and by development of educational packages using videos.